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Influencing with Integrity: How Cyndi Spivey Builds Community Through Authentic Marketing

August 5, 2025
Lessons in Ethics and Accountability: The AT&T Mobile Cramming Case

August 5, 2025
Aligning SMART Marketing Objectives for Elderberry Delight’s Functional Beverage Launch

July 22, 2025
Whirlpool’s Social Media Strategy: Meeting Consumer Needs Through Empathy and Engagement

July 22, 2025
From Guesswork to Growth: Two Proven Tools for Defining Your Target Market

July 16, 2025
The Power of Mobile Marketing: A Strategic Shift from Traditional Channels

July 9, 2025
Digital Media in My Daily Life: A Tool for Encouragement and Ministry

June 30, 2025
When Trust Breaks: How Nestlé’s Infant Formula Scandal Damaged Its Brand Equity

June 3, 2025
Rivalry or Respect? How Coca-Cola and Pepsi Influence Consumer Behavior

June 3, 2025
Uncovering Market Segments Through Amazon’s Customer-Centric Approach

May 13, 2025