Comprehending the brand life cycle is essential for marketers aiming to establish and sustain robust brand equity. Whether in reinvention, growth, or maturity phases, brands must modify their marketing strategies to remain pertinent and competitive. The 4Ps—product, price, promotion, and place—constitute the foundation of brand positioning throughout these stages. This analysis examines how three iconic … Continue reading Evolving Brands, Enduring Impact: The 4Ps Across the Brand Life Cycle